William Buckingham first opened Loggers Equipment Sales in 1974 with one parts person and one service technician. Like any small business getting started, the first ten years were trying. But with hard work, determination and a focus on personalized service, we established a loyal customer base and were able to succeed. The experience of starting a company from the ground level has enabled us to appreciate and identify with many of our customers and work with them through their growing pains.

We found out long ago that you can only plan for so much and you need to be flexible to overcome the obstacles thrown at you. A major part of being flexible as a dealer is communication with customers. Most large dealers overlook the importance of being accessible to their customers on a daily basis, especially when their machines are down.

You can walk into our dealership and talk to anyone from the mechanics and parts' technicians, all the way up to the owners. It is easy to be there for customers when everything is going well. It’s working together with them through the rough spots that’s both challenging and rewarding.

The industry has changed a lot in the past 30 years with large corporations and mega dealers taking the place of family-owned and operated dealerships. We have been fortunate to have many dedicated, long-term employees who share our philosophy and go out of their way for our customers.

Today, over 30 years later, we still do business with many of the same loyal customers and in some cases, their second generations are buying from us. We have a staff of over 20 employees, most of whom have been with us for 15 years or more. We moved from our old location, expanded our facility, and have diversified into the construction market with Sterling truck and Daewoo construction franchises. Much has changed through the years, but our “Open Door” philosophy and our emphasis on servicing the customer remains the same.

Up until now only our forestry customers know who we are and appreciate the service we offer. Now that we are entering the construction market, local contractors and excavators are going to realize that they don’t have to drive an hour or more to work with mega dealers. We have everything they are looking for right here. Come and rediscover our old-fashioned service.